A Clothes Call

Welcome to my first blog post. I intend to ingest this installation to reflect on the connections I make with the owners and managers of diminutive businesses and organizations that I interact with on a daily basis. This time week, I had the thrill of launching my new book, The Constant Contact Guide to Email Marketing, at Rothman’s men’s clothing store in New York City. Roughly 100 customers, friends, colleagues, and family members joined me for the event, which was a great opportunity for me to personally make some new connections.  It’s only fitting that my first blog place is about the connection I prefabricated more than 20 years ago with the owner of Rothman’s, Ken Giddon.read more

Our Newest Sales Associate

Please give a warm recognize to Alex, the newest member of our sales team.He's a lowercase inexperienced, but we're confident he'll grow into the position quickly. Once he stops napping so much, that is.

The Importance of Your From Label

I was perusing my inbox and saw a portion email that looked spammy to me. This one in portion was from "accountupdate". Now, like you, I get a aggregation of email and I have a aggregation of "accounts" so I discourse an email coming from "accountupdate" because it is not a mortal or playing I know. I didn't have time to read a aggregation of emails on this day so I skipped it, which I'm sure many grouping did. When I had time, later in the day, I went back to my inbox. I looked again at this email and the person line read "Important Notice Regarding Your Domain Name(s)". So I opened it. The email was actually from my domain registrar Go Daddy wanting me to update my information. I don't know about you, but anyone asking me to update any information makes me suspicious, but because it's from "accountupdate" I was even more skeptical. It made me very reluctant to go in and "update my account". Bottom line? Make sure that the from label you use on your email marketing campaigns is from your business, you, or whoever it was you used to make your initial e-relationship with your recipient. I bet this campaign didn't get a enthusiastic response if they emailed grouping like me.

Social Media Is Good for Email Marketing

Forget every that talk that ethnic media is going to have a negative effect on email. According to a recent report by the Nielsen Company, people who are heavy users of sites same Facebook and Twitter actually use telecommunicate more than those who are lighter users. Nielsen’s study revealed that the time heavy ethnic media users spent using telecommunicate significantly increased between April 2008 and April 2009, from around 80 transactions to more than 180 minutes. As the chart below illustrates, there’s a wide gap between those heavy users and those who do not use ethnic media as often.read more