Monday, November 2, 2009

Case Study: Test a Subject Line in 2 Minutes & Get More Clicks

Recently we did a analyse on the State of Small Business, you haw hit conventional it. Our Marketing team performed a subject line test in the email. One person line was very generic and one was a taste more specific. We split our list in half using the list segmentation tool. It took meet a some extra transactions but from what we scholarly it was worth it. The first person line: Take Our Survey and Tell Us What You Think We conventional 181 more opens and 35 more clicks than the following more limited person line: Take 5 Minutes - See How Your Business Stacks Up In this limited case it seemed to be that we had more opens and clicks from the generic subject line and more people attractive our survey. This illustrates why it's important to be testing person lines to get more opens or content exclusive your email to be getting more clicks.

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