Wednesday, November 4, 2009

Show a Little Respect

One of the most important tasks for email marketers to perform is to respect their customers’ wishes with affectionateness to receiving email marketing messages. If a customer updates his profile to change his subscription preferences, or requests to be unsubscribed from a list, then it’s functionary upon the email marketer to honor that request. This helps to build a trusting relationship between sender and recipient. The challenge for many small organizations is that they have their subscribers’ contact data, and perhaps related preferences, in multiple places. Typically, the data will subsist in Constant Contact, as substantially as in a playing management application, customer relationship management (CRM) system, and perhaps also in Outlook. Constant Contact can make organizing all this aggregation a lowercase easier by helping you manage the unsubscribes. But what if your CRM also needs to know about a customer who unsubscribes from your marketing list, or perhaps updates her preferences or contact data?read more

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