Wednesday, September 30, 2009

Follow-Up Emails Can Save You Customer Service Costs

Our Vice President of Business Development Alan Keller, gave me a great intent for a blog post. He got an telecommunicate from a company that he does business with that he intellection would be a great intent for our readers. It's a simple way to follow-up with customers that hit just purchased a product from you that will intend delivered. Here is a double of the email: Why is This Email Good?Good Subject Line - The subject line "Have you received your Caswell Inc. Order?" It's catchy and if you hit ordered from them you're likely to open the email. Personalize it! - The detail of how long it's been since their customers hit placed an order is something you can do with personalization fields. This shows that you know just how long it has been since they've ordered and you're up on their arrangement habits. Contact Info - They prominently display an telecommunicate address so that you can intend to someone quickly with any questions the recipients may have. Customer Service - They encourage recipients to open the package and occurrence them with any issues they may hit via email. This might actually decrease customer service costs because they're existence proactive in getting customers to verify state and send an telecommunicate instead of potentially having to attain a phone call. All in all I intellection this was a great example of a transactional telecommunicate that encourages your customers to verify an state that could save your business money in the long run. Are you doing this?

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