Friday, September 4, 2009

Using Industry Awards to Effectively Grow Your Business

Picture 20If you're streaming a small playing today, congratulations! You should be proud that you're  ownership the frugalness going. You should also give yourself a huge pat on the back for surviving and thriving. One of the easiest and most inexpensive ways of giving yourself that pat on the back is to apply for industry awards that you could be eligible for.

Why Should You Take Your Time To Apply for Industry Awards?

Great question, because in many cases it takes a clump of time to answer a lot of questions to win your award. But I will tell you, it can impact well to help acquire your business. Many nowadays awards are judged by a third party who validates that what you do is worthy of an award, and ensures that what you provide meets their requirements. So who are they to judge? Well they may be your peers in your industry, they may be your customers and they may be leaders of your industry association. Either way, it's the validation that counts. Why?

  • Your customers like to be associated with a winning company.
  • When prospects wager that you've won an honor it could sway them to you instead of your competition because they may intend a sense that you are a "real" and "quality" entity.
  • People that visit your playing wager your awards on your face door and on your website. This lends quality to your biz.
  • Winning awards can improve employee morale. Employees like to thump their chests and tell customers why you won a particular award. If they're selling your product, it makes their job easier because of this "stamp of approval".
  • Awards can intend you quality employees. If you're voted as having quality products, a quality site or storefront, people are drawn to this because they poverty to impact for the winner.

How Should You Market Your Awards?

Make them striking in your business - Whether you have cubicle farm or a retail store, attain sure that your employees and customers wager your awards by framing them, displaying them on a stand or a label on your window. It doesn't have to be hokey, just prominent.

"Award-Winning" - You can include these words in your brochures, your site and any press you do that you have an "award-winning" company. Be proud!

Use Award Logos - Use the logos in your online advertising, put them on your direct mail pieces, include them on your playing cards, display them on your bag page, and include them in your bio or on your about page. The more striking you attain them the better you'll look.

Press Release - Announce to the world that you've won your award. Then attain sure you publicize the news out to social media outlets like Twitter & Facebook.

Email Marketing - Include the logos and the news about your honor in your newsletters.

Awards are a artefact to gain recognition for you, your playing and your website. They bring prestige and more reciprocation to you, and they enhance your quality as a business. Check out your industry honor possibilities today.


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