Tuesday, September 22, 2009

Good News: Your Younger Customers Are Listening

Much has been said about how marketing via email to members of the Millennial generation â€" those between the ages of 18 and 25 â€" is ineffective because these people are more connected via social media and don’t use email as much. Well, according to the most recent Global Consumer Email Study from the marketing services firm Epsilon, the oppositeness is true. read more

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