I received an email this week from CB2, a Crate and Barrel brand. It was interesting to me because they used an entire email marketing campaign to compel their recipients to give their products a review. If you give a review you'll be entered to win $1000 shop bill at CB2. I conceive this is a enthusiastic ingest of an email campaign. I went to their place and I found that they have an Atlantic on most of the creation pages where you can post a review for each product. The only potentially negative issue is that CB2 seems to have control over these reviews so the reviewers may discourse if they are "filtering" them. For whatever reason I doubt that they are, but we just don't know. All in all, a enthusiastic idea of how to ingest email marketing to get people conversation about you. Hey CB2, get bold! I found you on Yelp, a review site, where you get whatever pretty good reviews. Next instance why not allow other ways in your email campaigns for people to review you? At VerticalResponse we asked users to post reviews to Yelp and our Facebook Fan Page as well as Twitter. If there's a problem, we undergo it pretty quick and can work to fix it. Transparency is good!Do you have some experience with using email marketing to get reviews? Chime in!
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