Your website is a coercive tool to draw new business and acquire relationships. Is yours doing that? Is your website useful to visitors? Are they finding what they came for? Is it easy for visitors to verify the action you want them to? Sure, web analytics can provide you data, but it can’t provide you the whys. For example, why don’t shoppers complete transactions? Why don’t visitors click more deeply into the site? What you don’t know about your website can lead to lost prospects and lost sales. Gather fast feedback from your customers on your website; here’s how. read more
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