Keep the HTML portion of the content to approximately 550 pixels wide to avoid horizontal scrollingAlways Include a link to a web version of your telecommunicate messageGive subscribers a reason to open your messages by including unique tips, coupons or telecommunicate exclusive specialsKeep your list of telecommunicate addresses paired down to exclusive those who truly appreciate your contentAction oriented phrases in your call to action will improve the overall response ratePeople are more likely to forward messages containing interesting content than they are promotional emailsDesign your content like it is going to be displayed on the side of a bus, and people are going to see it as it quickly passes bySending a short promotional message is an effective way to build brand cognisance and promote salesMany people consider messages as email supported solely on frequency, so do not over-sendTry to place the call to action in 3 different locations รข€" the top, the middle, and the bottom of the emailA compelling call to action needs 5 components: Visibility, Clarity, Persuasiveness, Urgency, and RepetitionRead "Perform Your Own Deliverability Audit" http://blog.streamsend.com/2009/04/perform-your-own-deliverability-audit.htmlWhen testing messages for delivery, change one variable at a timeTo increase your open rate create action unvoluntary person linesTo follow us on Twitter - http://twitter.com/StreamSend
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