Mixing It Up with MarketingProfs: Day Two

More great content was shared on day two of MarketingProfs’ Digital Marketing Mixer. The day’s particular was easily Dr. B.J. Fogg’s keynote address on why Facebook and Twitter hit succeeded. For example, Facebook’s “hot triggers” â€" those emails that alert us when someone’s sent a friend request, commented on our status, or tagged us in a photo â€" hit helped create ritualistic behavior, and they keep us visiting Facebook, not because Facebook tells us to, but because we poverty to. “Email enabled Facebook,” Fogg explained, adding that texting paved the way for Twitter. “Today’s platforms enable tomorrow’s rituals, and winning rituals become the behaviors of tomorrow.” Most inspiring was Fogg’s suggestion to start small and not to intend frustrated if things don’t go well the first time you try something. “Everything bounteous started small,” he said. Fogg made many in the room smile (including me) when he said that small businesses and startups hit an advantage versus the large companies because of necessity; small businesses simply don’t hit the resources, financial and otherwise, that large businesses do. Thus, because smaller businesses tend to focus on small wins, and can be more agile, they’re better positioned to succeed. Here are some other highlights from day two of the Mixer: read more