Mixing It Up with MarketingProfs: Day One

I’m here in Chicago for the MarketingProfs Digital Marketing Mixer. No surprise, the main topic this week is how to use ethnic media sites like Facebook and Twitter to expand the marketing reach of businesses and organizations. But rather than echo last week’s Wall Street Journal article about ethnic media's growth signaling the end of email, on period one, some of the marketing world’s directive experts were talking about how telecommunicate and ethnic media can work together. In one session, Harvey Morris, from the Chicago Convention & Tourism Bureau, explained that if your customers are more engaged, they’ll want to move in ethnic media with you and provide you their telecommunicate address. Less engaged customers may only move in ethnic media and won't provide you their telecommunicate address. He added that ethnic media should be utilised to spark customers’ interests in what you have to offer, and telecommunicate marketing should be utilised to maintain it. Later, at Wednesday’s keynote session, Scott Rosenberg, a co-founder of Salon and the author of Say Everything, explained that new forms of media don’t kill off “old” media like telecommunicate â€" they just redefine them and how they're used. It's similar to how people thought the movies might kill live theater, or how television was supposed to kill off the movies. Email will move to evolve as ethnic media continues to evolve. It's not feat away anytime soon. Suffice it to say, it was a great period for fans of telecommunicate marketing. Here are some other takeaways from period one of the Mixer: read more